Laser Targeted Facebook Ads Audience

Assuming you have been online for a large amount of time, you can recall about 5 – 7 yrs ago that one could place an advertisement on yahoo that would run you around 5 cents per click, and quite a few internet marketers made a definite mint consequently.

Well fast forward to today, and do you know what? once you learn what you are actually doing you could buy ads on Facebook Right This Moment! for the similar, and therefore my buddies is really a golden chance for the savvy online marketers out there who understand this. The expert marketers know something that almost all newbies simply don’t understand or never spend some time to educate themselves on, and that is certainly, paid ads are the easiest way to get How to Get Targeted Leads From Facebook for your internet business, especially pay-per-click. With PPC YOU control the traffic!

So, 5 cents for the highly targeted lead on Facebook, means that you are onto a success, as you are in complete control over your financial budget. You see, Facebook provides you a regular budget which you may turn on and off with a single click. So long as you monitor your ads performance you could tweak and amend your ads to help keep costs as low as possible.

You could also test different landing pages, and having tested my very own landing/squeeze pages against Facebook Iframe pages, I actually have found that my own, personal convert better. Therefore that is what I would recommend right from the off. Send your contributes to your squeeze page.

So, how can you set this up?

Well, for the purpose of this information I am assuming that you have your Facebook account set-up. If they are not then you ought to do this primary. So visit Facebook and set up your account before proceeding.

Once you are logged to your account, you need to build or access your Facebook Advert Account. Then you will have access to the Facebook Power editor, which will help you enter your market. The way to accomplish this to ensure your ads are laser targeted to the niche, should be to target the competitors Facebook fans, which will then watch your Ad around the right-hand side in their Facebook home-page.

Upon getting identified and set up-your customers, then you may continue to design the first ad. You should definitely provide the following good to go:

• Your squeeze page.

• Your ad subject line.

• Your ad copy.

• A relevant niche specific image.

Important targeting options include either country or language, gender and age, interests and careers. Their list of targeted options with Facebook is virtually unlimited. So as soon as your market/audience is identified, you are able to begin your campaign.

You have to remember at this point, that pricing and schedule have to be set to optimize for impressions, plus the bid at minimum CPM, having said that, in case your Ad will not reach your targeted audience, then simply raise your bid by 1 cent per day until you finally reach your target audience.

The leading factor for very long term productive and profit making Ad campaigns on Facebook, will be to split test. You are able to split test different squeeze pages, different ad headlines, different ad copy as well as other offers. Be sure you check your ad stats each day, and make sure to take note of your greatest converting ads to work with time and again.

If you are a publisher willing to join the Facebook Audience Network, you can join through the Beta version pretty quickly. Simply request to join the network, and when you receive the approval from Facebook just add the JavaScript tag to your HTML source code to create the placements immediately. As per the claims, Facebook allows the publishers to go live on the same day of approval.

Facebook boasts that their ad options are doing extremely well at the moment; seven times better than the traditional banner formats, which is a reassuring statistic to consider. It is equally important to ponder if the trend continue the same way in the future, as it becomes more commonly found on many publisher sites. Whatever can be the outcome of the future, it is better to have your business registered in the beta version of the earlier stages for a quick approval.

Generating Leads

The first step in this 2-step marketing funnel is to generate leads. The main goal of this step is to get the people interested in your business. You can achieve this by providing them with an offer that they get immediately interested in. This involves providing them something free in exchange for their information. The information, in this case, is their Facebook User ID and their phone number if possible. In order for the users to be willing to do this, you would have to frame the offer in a convincing manner. Adding images and videos into your offer can go a long way in making the first step a success for you.

Creating Lookalike Audience

The second step of the 2-step marketing funnel is to create a lookalike audience based on the information that you collected in step 1. This comprises of two phases. The first phase is using the information provided by the leads to come up with an average user profile that would be interested in buying your products. The next phase of this step is creating a list of Facebook users that match this average user profile. Now, you can send this Lookalike audience targeted ads for products that they would be interested in buying. This is a smart way of reaching potential clients without having to do a lot of trial and error. It also helps in getting users to follow up with your business.